Customer Story

How Roboro sharpens NCRMA’s advocacy work across a broad policy agenda

About NCRMA

The leading voice of North Carolina’s retail community.

The North Carolina Retail Merchants Association (NCRMA) is one of the state’s most influential business advocacy organizations, representing thousands of retailers - from independent specialty shops to national chains.

Its government relations team leads on myriad issues critical to the industry, including alcohol and tobacco laws, taxation, emergency management, healthcare and Medicaid, utilities, law enforcement, and workers’ compensation.

For decades, NCRMA has been the trusted voice for North Carolina’s retail community, championing smart, balanced policies that strengthen the state’s economy.

"Staying ahead of policy developments is in NCRMA’s DNA, and Roboro helps us deliver timely, informed advocacy for retailers."

Andy ElleN, President & General Counsel, NCRMA

Key Results

3x time advantage

Accessed new legislative intel hours before others

8+ hours saved per week

Eliminated manual research and tracking tasks

2 amendments shaped

Drove stronger advocacy outcomes through faster coordination

The challenge

NCRMA’s government relations team is on the front lines of advocacy - navigating the fast pace and complexity of the North Carolina General Assembly, including challenges like:

VAST LEGISLATIVE SCOPE: Because so many laws impact the retail industry, NCRMA must stay attuned to an enormous range of legislative and regulatory actions.
CONSTANT INFORMATION FLOW: Staying on top of hundreds of fast-moving bills and committee discussions requires constant monitoring and coordination. Keeping members across various retail segments informed of critical updates for their industry also requires significant time and effort.
UNPREDICTABLE PRIORITIES: Issues like emergency management and hurricane response can emerge suddenly, requiring NCRMA to pivot quickly and mobilize members on short notice.

Why NCRMA chose Roboro

They chose Roboro because the platform provides:

REAL-TIME INTELLIGENCE: Predictive, real-time, customized alerts for the key policy areas that matter most to their members - so they were the first to know.
PROACTIVE INSIGHTS: Transcripts of committee meetings as they happen, and instant bill summaries, impact analyses, and bill research as soon as new versions are released - when they can have the greatest impact.
ACTIONABLE REPORTS: Automated custom reporting to keep their members informed of the latest legislative activity.
TIME-SAVING INTERFACE: Clean, easy-to-use, and mobile-friendly interface that saves the team time while boosting coverage.

"For an organization with a century-long history, staying ahead of policy developments is part of our DNA. While our advocacy is rooted in experience and relationships, Roboro sharpens our work with real-time tracking that keeps pace with today’s fast, wide-ranging policy landscape. If an issue emerges unexpectedly in committee, we can immediately review the hearing to understand the context and identify the right legislators to engage - ensuring timely, actionable insights for retailers."

Andy Ellen
President & General Counsel, NCRMA

Roboro in action

With Roboro, NCRMA:

CUSTOMIZED THE PLATFORM for the numerous policy issues that impact their members.
ENGAGED FASTER on potentially high-impact bills, new actions, and calendar updates, freeing staff from manually combing calendars and updates.
COORDINATED MORE EFFECTIVELY across multiple moving bills, using real-time transcripts to stay on top of simultaneous meetings and streamline communication with legislators and members.

“With the volume and pace of state legislative activity, Roboro is a force-multiplier. It keeps our team organized to cover one of the broadest policy landscapes in the state, keeps us informed of key developments, and ensures we remain responsive across our full policy agenda. It quickly highlights movement on issues that matter most to retailers so we can spend more of our time on strategy, outreach, and problem-solving for our members.”

Elizabeth Robinson
Senior Vice President, NCRMA

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